I make complex product behavior feel obvious.
At PartnerStack, I lead design across the partner ecosystem. Partners discover, evaluate, and join programs; SaaS vendors find and recruit the people and businesses that help them grow. Revenue across the area grew 3× in 18 months.
I find important work before it reaches the roadmap, then use Claude Code and Cursor to build connected, realistic prototypes. Product and Engineering can challenge a real system early, while customers react to behavior rather than abstractions.
Now: designing AI that works within human-led systems.
GEO Content Marketplace
Took an undefined two-sided marketplace from 0→1, defining the lifecycle, ownership, and payment model across buyer and publisher experiences.
Partner Program Marketplace
Rebuilt a 400-program scrolling list into a discovery experience that helps partners compare, self-qualify, and join SaaS programs.
Evolving SaaS Partnership Discovery
Strengthened how SaaS vendors find and invite partners, then introduced AI matching, assisted outreach, and controllable weekly recruitment.
Peak Energy App
Behavioral design helped app users reduce summer critical-peak electricity use nearly 5× more than non-app users on the same pricing plan.
Vehicle Finder
Designed a Vehicle Finder for supply-constrained EV shoppers weighing existing inventory against a factory order.
Order Processing Platform
Designed a cloud-native replacement concept end-to-end, connecting clerk order processing to live executive dashboards.
Bring me your
messy problem.
I’m at my best when a product has accumulated rules, exceptions, and competing needs, but no clear model yet. Tell me what you’re building.
About
Before I design the interface, I want to understand the system underneath it: the rules, exceptions, incentives, and handoffs that determine what people can actually do. My M.S. in Human Factors in Information Design gave me a foundation for that work; 15+ years across retail, telecom, energy, financial services, and automotive gave me the range I bring to B2B SaaS today.
Across 10+ years in agencies, I remained primarily a hands-on design lead, occasionally managing small teams of designers on project work. That’s still where I want to be: close to the product, the people using it, and the decisions that make its behavior intuitive.
Outside work, I’m on a mission to find the most authentic Mexican food in Toronto.